Privacy Statement

Information We Collect

We collect information from you in several ways to better serve you and improve our services:

• Contact Information: When you call us or submit a form, we collect your name, phone number, email address, and street address.
• Service Information: Details about the services you're interested in and your preferred appointment times.
• Tracking Data: Our website uses cookies and tracking technologies (Facebook Pixel and Google Analytics) to understand how you interact with our site, what pages you visit, and what actions you take.
• Device Information: Your browser type, IP address, and pages visited — collected automatically through analytics tools.

How We Use Your Data

We use the information we collect for the following purposes:

• Service Delivery: To respond to your inquiries, schedule appointments, and provide customer support.
• Marketing & Advertising: To deliver and measure the effectiveness of ads across Facebook and other platforms. This helps us understand which ads work best and reach people who are interested in our services.
• Website Improvement: To understand how you use our site, which services interest you most, and how we can improve your experience.
• Analytics: To analyze traffic patterns and user behavior so we can optimize our website and marketing efforts.

Facebook Pixel & Retargeting

We use Facebook Pixel (ID: 856429114152981) on our website to:

• Track when you visit our website and what pages you view
• Measure the performance of our Facebook ads
• Show you relevant ads on Facebook and other websites if you don't convert on your first visit (retargeting)
• Understand which audiences are most interested in our services

Facebook collects and processes this data according to Facebook's Data Policy. Your data is shared with Facebook to help them deliver personalized ads and improve their services.

Google Analytics

We use Google Analytics 4 (ID: G-JGC92F80TL) to collect anonymized data about how visitors use our website:

• Pages you visit and how long you stay
• Links you click and actions you take
• Your general geographic location (city/region level)
• Browser and device type

This data helps us understand user behavior and optimize our site. Google Analytics data is subject to Google's Privacy Policy.

Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience and measure advertising effectiveness. These include:

• Functional Cookies: Help our website work properly (form data, preferences)
• Analytics Cookies: Track how you use our site to improve performance
• Marketing Cookies: Track your activity across websites for personalized advertising

Most web browsers allow you to control cookies through browser settings. You can delete existing cookies and set your browser to refuse new ones.

Your Privacy Rights

You have the following rights regarding your personal data:

• Opt Out of Personalized Ads (Facebook): You can adjust your ad preferences in your Facebook Account Settings to limit personalized advertising based on Facebook Pixel data.
• Opt Out of Google Analytics: Install the Google Analytics Opt-out Browser Add-on to prevent your data from being sent to Google Analytics.
• Browser Cookie Controls: You can manage cookies in your browser settings or use a privacy-focused browser.
• Access Your Data: You can request a copy of the personal information we hold about you by contacting us at info@natureairduct.com.
• Right to Be Forgotten: You can request that we delete your personal information (subject to legal retention requirements) by emailing info@natureairduct.com.

Data Retention

We retain your personal information only as long as necessary to provide our services:

• Contact Form Data: Retained for up to 2 years to follow up on leads and improve our service
• Analytics Data: Google Analytics retains data for up to 14 months by default
• Facebook Pixel Data: Processed according to Facebook's Data Policy

Third-Party Links

Our website may contain links to third-party websites, including social media platforms. We are not responsible for the privacy practices of these external sites. Please review their privacy policies before sharing any information with them.

Data Security

We take reasonable precautions to protect your personal information from unauthorized access, disclosure, or misuse. However, no internet transmission is completely secure. If you're concerned about the security of your information, please contact us.

Changes to This Privacy Statement

We may update this privacy statement from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We encourage you to review this statement periodically for any changes.